A challenge at Švehlova střední škola polytechnická Prostějov was its interdisciplinary disunity and a tension within the school. In order to create a quality corporate identity, it was first necessary to establish a quality brand and find its values. These basic elements are represented by a famous Czech historical figure - Antonín Švehla, whose name was already incorporated in the name of the school. The long version of the name was shortened to one word – Švehlova – in order to create an unforgettable and resonant name.
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