tasks:
Rebranding
Corporate Identity​​​​​​​
A challenge at the high school was its interdisciplinary disunity and a tension within the school. In order to create a quality corporate identity, it was first necessary to establish a quality brand and find its values which are represented by a famous Czech historical figure - Antonín ŠvehlaThe long version of the name was shortened to one word – Švehlova – in order to create an unforgettable and resonant name.
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