Brand is a trust. A great brand starts with understanding its VALUES. A great visual identity translates the values into a visual language. A great visual identity reflect values straight away.
With this projects I show the complex approach of understanding client's values a deep philosophical perception which reflects into a unique visual identity of systers.
#female #biohacking #longevity
tasks & hints:
Research > Brand Values > Visual Identity
/Communication /Management /Delivery
The name systers = [sisters + system]. It is a project focusing on female biohacking, longevity and health optimization. Biohacking is a comprehensive approach in a person's relationship to health, performance and inner satisfaction. It combines the approach of ancient cultures and modern science.
The project in short:
*** creative collective coop. ***
initial call > understanding of values and goals > team (Jan Vítek, Romana Hnízdilová) > research & analysis > concept & ideation > design approval > visual principle definition > final ideation (+ Klára Opatřilová – creative advisory) > application & deliver
Research & Inspiration
Principles of Brand
translated into visual communication
(a grid for a quality content)
Are you ready
Freight Sans Pro
[ boundaries ]
Extension of the Visual Identity
Coming soon page
Let's create something together!