Brand is a trust. A great brand starts with understanding its VALUES. A great visual identity translates the values into a visual language. A great visual identity reflect values straight away.
With this projects I show the complex approach of understanding client's values a deep philosophical perception which reflects into a unique visual identity of systers.

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#female #biohacking #longevity
tasks & hints:
Team Establishment
Research > Brand Values > Visual Identity
/Communication /Management /Delivery
The name systers = [sisters + system]. It is a project focusing on female biohacking, longevity and health optimization. Biohacking is a comprehensive approach in a person's relationship to health, performance and inner satisfaction. It combines the approach of ancient cultures and modern science.​​​​​​​​​​​​​​
The project in short:
*** creative collective coop. ***
initial call     understanding of values and goals   >   team (Jan Vítek, Romana Hnízdilová)   >   research & analysis   >   concept & ideation   >   design approval   >   visual principle definition   >   final ideation (+ Klára Opatřilová – creative advisory)   >   application & deliver
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Research & Inspiration
Principles of Brand
translated into visual communication
(a grid for a quality content)
Typography
IvyJournal
Are you ready
to move...
Freight Sans Pro
...your     
[   boundaries   ]
Visual Elements
Extension of the Visual Identity
Stories
E-book
Coming soon page
Let's create something together!
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